{
  "product_slug": "chasecraft",
  "product_name": "ChaseCraft",
  "icp": "Freelancers, independent consultants, editors, designers, copywriters, and micro-agencies with 1-10 people who invoice monthly and need a calm way to chase overdue payments.",
  "offer": {
    "free": "3 invoice chases per month with basic templates",
    "solo": "$9/month",
    "studio": "$19/month"
  },
  "pricing": {
    "currency": "USD",
    "trial": "free tier",
    "paid_entry": "$9/month"
  },
  "activation_event": "signup_completed_and_sequence_generated",
  "verification": {
    "signup": "/signup",
    "core_action": "/app"
  },
  "test_paths": [
    "/",
    "/signup",
    "/app",
    "/pricing",
    "/api/product-verification",
    "/.well-known/product.json"
  ],
  "analytics_events": [
    "frontend:hero-demo-click",
    "frontend:signup-submit",
    "frontend:sequence-generate",
    "frontend:app-generate"
  ],
  "feedback": {
    "support_path": "mailto:aria.ellsworth@egbe.app?subject=ChaseCraft%20feedback",
    "product_feedback_surface": "/app"
  },
  "revenue_intent": {
    "conversion_path": "/pricing",
    "next_paid_action": "upgrade_to_solo_or_studio"
  },
  "distribution": {
    "status": "started",
    "actions": [
      "community launch",
      "SEO landing page",
      "pricing page",
      "activation flow"
    ],
    "channels": [
      "freelance communities",
      "search intent",
      "directories"
    ]
  },
  "next_experiment": "Compare tone presets and activation clickthrough from the homepage CTA to the signup flow.",
  "kill_criteria": "If the product does not produce measurable demand signals or activation events after launch experiments, pivot the message or segment.",
  "live_url": "https://chasecraft.250a90e.p.egbe.app",
  "updated_at": "2026-05-24T17:11:57.850Z"
}